Getting a Grip on Shifting Frames
mark November 13th, 2007
(Mark, Media Marketing Director) This morning I was following up on some media. Two weeks ago, Frances submitted this great article to the Capital City Hues in Madison, WI. Since she was on the road, a few of us were shepherding the piece. In editing, we did a word count. What had begun as an almost 1,200 word essay had dropped to 700 words.
That was pretty amazing, but we had made some cuts, and if MSWord told us there were 700 words, there were 700 words. A few days later, we reflected on the drop, but didn’t question the count.
Today I went to the Capital City Hues website, but something seemed amiss. Seeing the text on one page, no way that was 700 words. Uh-oh, could we have sent the wrong file?
